LauREn Schultheis

Colorado-based graphic designer

I am a graphic design student currently studying at Western Colorado University. My interests in design are focused on marketing, branding, and advertising.

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Student PROJECTS

Bonnaroo music festival

Rebranding Study
OBJECTIVES:
  • Communicate brand values through design
  • Create a consistent theme to use across deliverables
  • Identify current target markets as well as prospective markets
  • Successfully appeal to selected markets through design
DELIVERABLES:
  • Bus shelter billboard ad
  • News paper ad
  • Event schedule page
  • Graphic banner for web use

10 tips for freshman

OBJECTIVES:
  • Create a small campaign to offer tips to college freshman
  • Select a target audience and research avenues to appeal to audience
  • Create a consistent theme to use across deliverables
Campaign Exercise
DELIVERABLES:
  • Booklet
  • Social Media Carousel

Hot Stuff Coffee

OBJECTIVES:
  • Create a product within the food and beverage industry
  • Create a logo and consistent theme to use across advertisements and packaging
  • Identify target markets and appeal to them appropriately
Package Design & Branding
DELIVERABLES:
  • Packaging Mockups
  • Product Logo
  • Brand Web Banner
  • Billboard advertisement

RED MESA MUSEUM

OBJECTIVES:
  • Create and present an idea for a new museum
  • Design various print ads with cohesive design assets
  • Identify target markets and appeal to them appropriately
Print Ads 
DELIVERABLES:
  • 2 General museum print ads
  • 1 Special exhibit print ad
  • 1 Building print ad

View more of my work in the Gallery.